We are looking for a highly skilled and results-driven SEO Specialist to manage both local and international SEO efforts for Shakil Education Group. This role requires a strong understanding of both local SEO strategies (especially Google Business Profile) and international SEO best practices. The ideal candidate will be comfortable working in a technical environment, collaborating with developers, and managing data through Google tools such as Google Analytics and Google Tag Manager.
Key Responsibilities:
- Local SEO Management:
- Develop and implement local SEO strategies to target specific regions.
- Optimize Google Business Profile and local listings for improved local search visibility.
- Maintain NAP (Name, Address, Phone Number) consistency across local directories and citations.
- Build high-quality local backlinks and engage in local content strategies.
- International SEO Management:
- Create and execute international SEO strategies covering multiple countries and languages.
- Implement hreflang tags for language targeting and optimize for global search engines.
- Conduct international keyword research and competitor analysis.
- Technical SEO:
- Perform comprehensive technical SEO audits on custom-coded websites, including HTML, CSS, and JavaScript.
- Work closely with developers to implement technical SEO fixes and enhancements.
- Resolve crawling, indexing, and rendering issues on custom-built platforms.
- Optimize website speed, mobile-friendliness, Core Web Vitals, and structured data.
- Analytics & Data Management:
- Set up, manage, and analyze data through Google Tag Manager for event tracking and performance monitoring.
- Use Google Analytics 4 to track and interpret website performance, user behavior, and ROI metrics.
- Prepare comprehensive monthly SEO reports with actionable insights for optimization.
- On-Page & Off-Page SEO:
- Optimize website structure, internal linking, meta tags, schema markup, and Core Web Vitals.
- Execute both on-page and off-page SEO strategies for improved search rankings and traffic.
- Stay Current with SEO Trends:
- Keep up-to-date with the latest search engine algorithms, industry trends, and best practices to ensure Shakil Education Group remains ahead of the competition.
Experience & Skills Required:
- 2 to 4 years of professional SEO experience, with proven experience in both local and international SEO.
- Expertise in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Experience in optimizing custom-coded websites (HTML, CSS, JavaScript; backend knowledge is a plus).
- Strong understanding of technical SEO aspects, including website speed, site architecture, and structured data.
- Ability to collaborate effectively with content, development, and design teams.
- Familiarity with Google Tag Manager, event tracking, and performance measurement.
- Experience with hreflang implementation and multilingual SEO is a plus.
- Solid knowledge of schema markup and structured data.
- Strong analytical skills with the ability to derive actionable insights from data.
Preferred Skills:
- Experience handling SEO for multiple international markets.
- Knowledge of content optimization frameworks (EEAT, topical mapping, keyword clustering).
- Familiarity with CDNs, caching, and site performance optimization.
- Experience in large-scale technical audits using tools like Screaming Frog or Sitebulb.
- Basic understanding of UTM tracking, conversion tracking, and analytics funnels.
Why Shakil Education Group?
- A competitive salary with opportunities for growth.
- Work with a passionate, driven team dedicated to making an impact.
- Opportunity to work in a fast-paced and evolving education consultancy sector.
A collaborative work environment where your skills and insights are valued.
How to Apply:
If you have the required experience and a passion for both local and international SEO, we would love to hear from you! Please send your updated resume and a cover letter detailing your experience to [email protected] .
